Well, I think I'm going to dump my Nokia soon. Before you think this post has nothing to do with Public Relations, I assure you it will have a connection.

I jumped in to Nokia at 14.50 (and it popped at as high as 15.68 shortly after) and it has gone as low 12.25 since then. It's currently up at 14.30.

Here's what's fascinating. The things that drove the stock down (that Nokia was behind the curve and that Apple and RIM would eat its lunch in the long run) haven't changed. Yet, the stock has rallied over 15 per cent off its recent lows. 

The critics are still bashing Nokia's new products and strategies, calling them desperate attempts to stay relevant in a new 'smart' era of phones. So you'd think the stock would keep sinking beyond 12.25, why the rally?

Jim Cramer of Mad Money (who I take with a grain of salt) has explained how the market interacts with tech company product cycles many times, and I think he's right. 

Nokia recently introduced a few new phones as well as a notebook offering. The company also just held its Nokia World. What this basically has amounted to is a string of news releases and a lot of folks talking about Nokia - basically anyone who wants to buy Nokia would have the most 'emotional' reason to do so during this 'hype' cycle.  The PR buzz in conjunction with a NPI (new product introduction) cycle has given the stock some life.

It's unfortunate they didn't start this cycle when the stock was at 14.50.

In my opinion, both the stock's fall of some 20 per cent and its rise of some 15 per cent, have been intimately tied to the media relations activities (and / or the lack thereof at times).

So why am I thinking of dumping Nokia? I think after the hype surrounding all these product announcements dies down and Nokia goes quiet in the market again, that there simply won't be an influx of new investors looking to buy in to Nokia at the 14-dollar range.

In essence, I'm selling not because of Nokia, but rather because of the media relations cycle - I think the company is going to be quiet for a while until its next quarterly earnings (and I think the downside / upside risks aren't worth taking at this point).

It's amazing how much communications, public relations and media relations (which can all mean the same thing in certain circumstances) can shape our view of the world. Put differently, market 'sentiment' beyond the fundamentals can really take on a life of its own - which speaks to the value in communications. I genuinely believe that had Nokia not gone through its recent string of announcements it's very likely the stock would be down towards 11 bucks.

It will be interesting to see how far the recent uptick takes Nokia. I may wait another week before pulling the trigger just to see if Nokia has any juice left in its news cycle or if the well has gone dry.